"Old Product Logos"
All photos by Adam Paul

The use of product logos on retail fronts can be seen across the area, ranging from Alcoholic beverages to soft drinks to cigarettes.  While many of these ads are of the temporary type, such as posters, decals, and the like, others are more significant, such as hang signs which carry soda logos directly on them along with the name of the establishment.

The use of this type of advertising is nothing new, as inspection of many of these signs will reveal logos of products no longer available, as well as other logos that have long since been "modernized."  Still yet, there are other ads carrying timeless logos, in forms no longer used, such as the trademark "Coke Caps" that are all too often spotted painted over.  Following is a glimpse at the surviving variety of older product logos seen about the area:


SURVIVORS:


Among the logos ads once spotted everywhere, but becoming quite scarce are the familiar Coke Caps which dotted diners, carry-outs, pharmacies, and liquor stores in the region.  Two survive on a carry-out at Druid Hill Avenue at Lafayette.

Don't want your Coke from the fountain, well these caps at Pulaski Street and Fairmount Avenue beckon to purchase your Coke in Bottles.

While not as charismatic as the Cap Style Coke Logos, Bar Style coke logos can be found in some spots through town as well, such as here at the old Manor Food Store on Main Street in Turners Station.

Still another version of vintage Coca-Cola signage lies at Wicomico and Scott Streets in Southwest Baltimore, where this beauty is displayed!

Not to be outdone is Coke's competitor, Pepsi, who offered a flourescent backlit display for its vendors. This sign at Reisterstown Road and Belvedere Avenue has remained remarkably colorfast for facing the south side for years.
 
Let us not forget the other major cola in the area.  You may have drank an RC recently, but its highly doubtful that it carried the swirly logo it did from the late 1960's to the mid 1980's.  This partially concealed ad is off of Woodington Road in Edmondson Village.

Not to be counted out were the lemon-lime sodas either, as this Sprite hang sign for the Boulevard Carry-Out at Washington Boulevard and Cross Street shows.  A few others of these, such as one at Lombard and Carrollton can be spotted since converted over, but retaining the signature red and green "sparklies" in the center section of the sign.
Of course, product logos are not simply limited to soft drinks, as Grove's Delicatessen at Hilton Street and Phelps Lane advertising "DELVALE ICE CREAM" proves.  This style of front was once common across the city, but has since grown rare.
Scattered around town in varying degrees of condition are a number of Blue Ribbon Bread Signs, such as this worn specimen at Ashton and Smallwood Streets.